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Born In SoHo, Inspired by the city—From The Heart Of NYC

Nestled in the iconic SoHo district of Manhattan, we draw daily inspiration from New York’s fearless confidence.

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By Amanda Ocampo, Chief Executive Officer

The Spa shouldn’t be a destination. It should be where you live.

Divine Bodys is a curated beauty shop — a small team hand-picking the tools, devices, and rituals worth keeping on your shelf. Chosen from a studio on Mercer Street. Sent to women who are done guessing.

Born on Mercer Street


Our studio sits at 24 Mercer Street — one block of cobblestone and cast-iron in the middle of SoHo, surrounded by the designers, artists, and founders who have always made this neighborhood what it is.
We didn’t pick SoHo for the zip code. We picked it for the energy. The women who walk this block don’t ask permission. They build things. They show up to the day like they own it. That’s the standard we wanted our shop to meet.

How we choose what we carry.

Curated, not catalogued.
We don’t stock every beauty device on the internet. We stock the ones worth stocking. If it’s on our shelf, it means we believe in it — and that’s the whole test.
Clinic-level tools, home-level ease.
We focus on professional-grade beauty technology
that used to live only in treatment rooms — IPL, radiofrequency, microcurrent, red light therapy. We bring that world to your bathroom. No appointments. No markup. Just the tools.
Priced to actually use.


The best beauty device in the world doesn’t work if it’s sitting in a closet because it cost too much to justify. We carry products at prices that make weekly use realistic — not aspirational.
An editor’s eye.
We’re beauty obsessives before we’re shop owners. Our team tries products, reads the science, and watches the category constantly. If something new and worth it comes out, you’ll hear about it from us.

A note from our founder


I started Divine Bodys because I was exhausted.
Not from work. Not from life. From beauty itself — from scrolling through thousands of products, reading reviews that may or may not be real, buying devices that ended up in drawers, and trying serums that did nothing but empty my wallet. I wanted one place run by someone I trusted. Someone who had already done the homework, sorted the real from the hype, and curated a shelf I could actually shop without second-guessing.
That place didn’t exist. So We Built it.


Divine Bodys is that shop. Every product we carry is something I’d personally send to my sister, my best friend, or my mom. Nothing is here because a supplier pushed it on us. Nothing is here because it was cheap to stock. Everything is here because it earned the spot.

Why we’re called Divine Bodys


Because every body — yours, ours, your sister’s, your mother’s — already has something worth honoring.
We’re not in the business of fixing you. We’re in the business of handing you better tools to take care of what’s already yours. Self-care isn’t vanity. It’s maintenance for the most important machine you’ll ever own.


Amanda Ocampo
Founder & CEO, Divine Bodys

DivineBodys™
24 Mercer Street, Suite 205
New York, NY 10013


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